Pick where your buyers already look, post the thing you made, and keep it up in a few hours a week.
Run a simple, sustainable social media plan that sends buyers to your shop, and read in your own Stats whether it works.
One free sign in on the courses page opens every mySHOP course. We email you a 6 digit code to confirm your address, then bring you right back here. Use the same email on any device to pick up where you left off.
4 parts, 11 modules. Start at the beginning, or go straight to what’s costing you sales.
44 lessons, each with a practical step, and a short quiz at the end of every module.
Before you post anything new, find out why your posts so far haven't sold. This module names the three usual reasons, sets honest expectations, and ends with a 15-minute audit of your own account.
There is no best platform, only the one where your buyer is when they are closest to buying. This module helps you choose one main place, maybe a second, and say no to the rest.
A few Etsy rules shape what you can post, say and send. This module covers the ones that matter on social media: using Etsy's name, promo codes and honest pricing, keeping sales on Etsy, and growing a mailing list with consent.
What to post about a handmade piece so a stranger can picture owning it: the object, the making and the maker, in a simple mix you can plan around.
Stop inventing posts from scratch. Capture content while you make, sort it into four pillars, reuse the photos you already have, and share buyer photos the right way.
Short video doesn't need a studio or an editing habit. Learn how to open strong, which five formats suit handmade work, how to film and edit one in under an hour, and how to make it work with the sound off.
Your caption decides whether someone who stopped for the picture takes the next step. This module covers the first line, writing in your own voice, giving every post one clear next step, and what hashtags and keywords can and can't do.
Pinterest behaves more like a search engine than a feed. This module shows you how to make pins that buyers find months later, with Etsy's own tool or by hand, in about 20 minutes a week.
Other people can put your work in front of buyers: creators you send gifts to, and Etsy's own programs. This module covers gifting honestly, Creator Collective, Share & Save and Offsite Ads, exactly as Etsy states them, including where Etsy's own pages disagree.
Learn what Etsy Stats really counts as social traffic, the few numbers worth writing down each week, how to track a campaign with a promo code, and how to decide when a platform has had its fair chance.
Put the whole course together into a routine that fits in about 2 hours a week: one batch session, a worked 4-week calendar, a minimum for hard weeks, and a one-page plan you can copy today.