Find ideas buyers already want, check them before you buy materials, and plan your year on one page.
Research, validate and time new products, and decide with a scorecard whether to make, park or drop each idea.
One free sign in on the courses page opens every mySHOP course. We email you a 6 digit code to confirm your address, then bring you right back here. Use the same email on any device to pick up where you left off.
5 parts, 11 modules. Start at the beginning, or go straight to what’s costing you sales.
44 lessons, each with a practical step, and a short quiz at the end of every module.
Most product ideas that flop on Etsy were well made and aimed at the wrong place. This module names the three reasons ideas fail, sets out the four checks this course teaches, and gets you to a list of 20 ideas to test.
An idea Etsy won't allow is not a product idea, however many people search for it. This module runs your idea list through the Creativity Standards, the Prohibited Items Policy, the Intellectual Property Policy and the disclosure rules before you research demand.
Buyers tell you what they want every time they search. This module shows you three free places to collect their words, the search bar, Marketplace Insights and your own Stats, and how to turn a search phrase into a product idea.
Learn to read the listings already on Etsy: which signals mean real sales, how to count the competition that matters, where the price gaps are, and how to run all of it as a 20-minute scan.
Turn what you learned about existing listings into a specific product idea: mine other sellers' reviews, look for gaps by buyer, occasion, size, color and material, use personalization well, and learn when an empty search is a warning.
An idea that passed your demand and competition checks is still a guess. This module shows you how to test it for a few dollars, list the test honestly, read the result in Stats and ask the people who already like your work, without breaking Etsy's rules.
An idea can have demand and still lose you money. This module walks through the margin check with Etsy's real fees, the price buyers expect, the costs sellers forget, and the numbers that turn a maybe into go, park or drop.
Every product has a shape across the year. Learn to tell evergreen from seasonal from trend, and to read when interest actually starts rising.
A good seasonal idea listed late is a bad idea. Count back from when buyers start looking, and plan your hours, suppliers and photos to hit that date.
Put your whole year of making and listing on one page. Balance steady sellers against seasonal peaks, grow new products from the ones already selling, and retire the ones that aren't.
Everything in this course fits on one page. Score any idea in 15 minutes, see three ideas reach three different decisions, and set up a 30-minute monthly habit so you never run out of ideas again.