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Find Your True Profit on Every Etsy Sale

Pricing, margins, and cash so sales turn into money you keep.

Know what every product really earns, price so the margin survives, and run a weekly money check.

44 lessons11 modules4 hr 16 min of materialFree, always26-page workbook and spreadsheet
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What’s inside

4 parts, 11 modules. Start at the beginning, or go straight to what’s costing you sales.

Part 1 · What you really keep

Profit and margin, the true cost of a product, and the fee stack

  • Revenue, profit and margin
  • The true cost of one product
  • The Etsy fee stack
Part 2 · Pricing

Formulas, value, shipping, and what promotions really cost

  • Pricing formulas that hold up
  • Price, value and position
  • Pricing shipping
  • What discounts, sales and ads really cost
Part 3 · Cash and records

Cash flow, stock and materials, and the records you keep

  • Cash flow: profit on paper, money in the bank
  • Stock, materials and made to order
  • Records and taxes, the basics
Part 4 · The habit

A margin sheet and a weekly money check

  • Capstone: your margin sheet and weekly money check

Every module and lesson

44 lessons, each with a practical step, and a short quiz at the end of every module.

Module 1: Revenue, profit and margin

Learn the three numbers behind every sale, turn them into a margin you can compare, and see what Etsy's own reports leave out.

  • Three numbers on every sale
  • Margin as a percentage, and why it beats counting sales
  • The busy product that pays the worst hour
  • What Etsy's own numbers show, and what they leave out

Module 2: The true cost of one product

Build the cost of one unit, including the waste, your time, your packing and a fair share of the monthly bills.

  • Materials, waste and the bit you throw away
  • Your time is a cost: picking an hourly rate
  • Packing, postage and the monthly bills
  • A cost sheet for three kinds of product, filled in

Module 3: The Etsy fee stack

See every Etsy fee on an order, what each percentage is charged on, what advertising adds, and what happens to fees when you refund.

  • The fees on an ordinary order
  • What each percentage is charged on, and the fees you only meet sometimes
  • Advertising fees
  • Reading the fee lines on a real order, and the refund rules

Module 4: Pricing formulas that hold up

Turn your true cost into a price that survives Etsy's fees, pays for your hours and still makes sense next to the shops buyers compare you with.

  • Cost-plus with a target margin
  • Divide for the fees, don't add them
  • Pricing to an hourly rate
  • Checking your price against the market

Module 5: Price, value and position

Where your price puts you matters as much as the number itself. Learn why cheap is a trap, how tiers and bundles lift profit, how to run honest deals, and how to raise prices with the arithmetic on your side.

  • Why cheap is a hard place to run a handmade shop
  • Price tiers, bundles and good, better, best
  • Honest pricing rules
  • Raising prices without losing your buyers

Module 6: Pricing shipping

Shipping is part of your price whether you show it or not. This module shows where the money goes when you charge for postage or offer it free, and how to price heavy and far-away orders without losing your margin.

  • Free shipping versus charged shipping: where the money goes
  • The $6 US shipping rule
  • Building postage into the price, without underpricing heavy items
  • International shipping and fees: what changes

Module 7: What discounts, sales and ads really cost

A discount or an ad fee comes out of your profit, not your price. This module turns promo codes, Offsite Ads, Etsy Ads and Share & Save into simple sums you can run on your own products.

  • Discount arithmetic: how much more you must sell
  • Offsite Ads on a real order
  • Etsy Ads: reading ROAS against your margin
  • Share & Save as a fee refund

Module 8: Cash flow: profit on paper, money in the bank

Why a profitable shop can still run short, how your Etsy Payment account, deposits and reserves really work, and a 15-minute weekly check that keeps you ahead.

  • Why profitable shops still run out of cash
  • Your Payment account, balances and deposits
  • Money you spend before the sale: materials, listing fees and ads
  • A weekly cash check

Module 9: Stock, materials and made to order

Decide when to make ahead and when to make to order, buy materials without draining your bank account, clear dead stock honestly, and stop paying to keep listings that don't sell.

  • Batch versus made to order: the cash and the risk
  • Buying materials without tying up cash
  • Dead stock: when to discount honestly, bundle or stop
  • Renewals and the cost of listings that don't sell

Module 10: Records and taxes, the basics

What to record, what Etsy's statements already give you, and what Etsy says about US sales tax and the 1099-K. There is no tax advice here: you'll finish knowing what to take to a professional.

  • What to record, and a simple system
  • What Etsy's statements give you
  • Sales tax Etsy collects, and what you still handle
  • Income tax forms, and when to get a professional

Module 11: Capstone: your margin sheet and weekly money check

Put the whole course together: one margin sheet worked end to end, a weekly profit and loss in 20 minutes, a monthly review, and a one-page money system you'll keep using.

  • The margin sheet for one product, filled in end to end
  • A weekly profit and loss in 20 minutes
  • A monthly review: change the number that moved
  • Your one-page money system

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