Free PDF · 93 pages · August 2026 edition
The free 93-page Etsy Seller Playbook shows you what to fix first, from listings that get found to prices that pay you and buyers who come back.
Pick the card that sounds like your shop, do that part's action steps, and move on when you're ready.
Plus printable checklists, fee tables, a revenue goal calculator and a list of every source.
Small changes, straight from the playbook. Each one points to the module that walks you through it.
Since October 1, 2024, eligible US listings with domestic shipping under $6 are prioritized in Etsy search. Keep shipping under $6 (or build it into the price) and stay in the running. The Search Visibility page in Shop Manager flags any listing at $6 or more. Calculated shipping is treated differently.
Source: Etsy Seller Handbook. Checked September 26, 2026.
Etsy's current title advice: say what the item is once, add its top three objective traits, and consider fewer than 15 words. Words like "beautiful" and phrases like "gift for her" go in tags, attributes or the description. A title shoppers can read at a glance gives your photo a better shot at the click.
Source: Etsy Seller Handbook. Checked September 26, 2026.
Marketplace Insights, in Shop Manager under Stats, is Etsy's own tool for seeing what shoppers search and how many listings compete for a phrase. Swap your weakest tags for phrases people actually search.
A handwritten thank-you note and a 10 to 15% code for the next order, good for 60 to 90 days. If one buyer in ten uses a 10% code, you've spent 10% of one order to win a whole new one, from someone who already trusts you.
Worked example, not a benchmark.
Work out the true margin on each product, counting fees, shipping, packaging and your time. Fifty sales at $20 with a 15% margin is $150 of profit. Ten at $60 with a 45% margin is $270, for a fifth of the work.
Worked example, not a benchmark.
Check each listing, not the shop total. A shop-wide $3 back for every $1 spent can hide two listings bringing back $6 and three bringing back 50 cents. Feed the winners and pause the rest while you fix the listing.
Worked example, not a benchmark.
Rather learn in short lessons than read a 93-page PDF? Try the free mySHOP courses. Browse the free courses.
Optional, after you have the book
mySHOP is your personal coach for your Etsy shop. Spryte, the coach inside it, reads your Etsy orders and listings and talks through your shop with you in one chat, by typing or talking. It suggests one clear next step and explains Etsy's published policies in plain words.
7-day trial, then from $20/month. Card required. Cancel before day 7.
Yes. You get the full 93-page PDF with no payment and no credit card. We ask for your email so we can send you the file, plus occasional Etsy policy updates.
Use the starting-point table at the front of the book. It sends you to the part that fits your shop today, and every module ends with one action step, so you can work through it a piece at a time.
Four parts: launching a shop, growing sales, Etsy Ads, and staying within Etsy's rules, plus printable checklists and fee tables. Every figure was checked against Etsy's own pages for this edition.
Yes. This edition merges three mySHOP courses (Etsy Starter Kit, Etsy Growth Blueprint and Etsy Ads Mastery) into one book, makes seventeen corrections where Etsy's rules have moved, and lists its sources so you can check them.
No. The book stands alone. mySHOP is optional.
About once or twice a month. Every email has an unsubscribe link.
mySHOP is not affiliated with Etsy, Inc. Etsy is a trademark of Etsy, Inc. This playbook and this website are not endorsed by or affiliated with Etsy.