Getting found, turning traffic into orders, and ads that pay for themselves.
One free sign in on the courses page opens every mySHOP course. We email you a 6 digit code to confirm your address, then bring you right back here. Use the same email on any device to pick up where you left off.
4 parts, 18 modules. Start at the beginning, or go straight to what’s costing you sales.
63 lessons, each with a practical step, and a short quiz at the end of every module.
Etsy today is not the Etsy of five years ago. The opportunity has a different shape, and that shape drives every decision later in this course.
Day two is the foundation. A well-set-up shop looks professional, earns buyer trust and saves you from fixing things later.
A listing has two jobs that pull in different directions: get found in search, and convince the person who found it to add to cart.
More new sellers go wrong on pricing than on anything else. The instinct is to price low to attract buyers. On Etsy that usually backfires.
Your shop is live. The first sale is the hardest one you will ever make, because you have no reviews and Etsy’s algorithm has no data yet.
Etsy’s search algorithm has one job: show buyers the listings most likely to result in a sale. Learn the signals it uses, and you can earn placement without paying for it.
Search can put you in the results. The listing still has to earn the click and the add to cart.
Plenty of Etsy sellers grow their sales while take-home pay stays flat, because they are not watching costs, time and product mix.
One-time buyers are valuable. Repeat buyers are the foundation of a business, and they cost nothing in advertising.
Etsy owns the relationship with your buyers. An email list is how you own that relationship independently.
Posting more often is not the fix. Use the hours so they turn into shop visits and orders.
Before you spend a dollar, understand the mechanics. Most sellers skip this and pay for it, literally.
The decisions you make in the first week shape performance for months. Getting them right saves a great deal of wasted spend.
The dashboard gives you plenty of numbers. Knowing which ones matter is what separates profit from spend.
Once a campaign is running and you have data, you can raise ROAS without raising budget.
Once the basics are working, these are the next moves: keyword visibility, launches, scale or pause, and coupons.
Running ads profitably over years means treating advertising as a system rather than a series of one-off campaigns.
Policy problems stay quiet until they get expensive. A listing removed for a prohibited material takes its reviews and its ranking with it. Learn the few things that actually catch handmade shops before they cost you the one you just built.