Most Etsy advice online is quietly out of date.
Etsy changed how titles should be written, how shipping price affects your ranking, and what it costs to open a shop. Almost nothing you will find on YouTube has caught up.
The Etsy Seller Playbook is 94 pages covering launch, growth and ads — with every fee, rule and deadline checked against Etsy’s own pages this month.
Four rules that changed while everyone kept teaching the old ones
These are not obscure details. Each one directly affects whether buyers find your listings, and every one of them is still being taught the old way.
Etsy rewrote its title guidance in April 2026
Name the item once, add your top three objective traits, keep it under about 15 words. "Gift for her" and "beautiful" now belong in tags, not the title. Keyword-stuffed titles read as low quality to the algorithm and to the buyer.
US listings under $6 shipping are prioritized in search
Live since October 2024, and one of the most common invisible causes of a traffic drop — nothing in your dashboard announces it. The book covers the exclusions too, including why calculated shipping is exempt.
Some new shops now pay $15 and verify their ID
A one-time, nonrefundable set-up fee plus a government photo ID and a selfie before the shop can open. Nearly every "start an Etsy shop for free" guide still says otherwise.
Real fur is banned from 11 August 2026, with no vintage exemption
The policy reads "regardless of age or origin", so a 1960s mink stole is treated exactly like one made this year. The book has a full compliance module — the thing no Etsy course covers.
Three courses, one book, eighteen modules
Start wherever you are. Each module ends with a specific action step — the work to do before you move on.
Launch your shop in seven days
From zero to a live shop with listings that rank.
- Setting up, naming and branding your shop
- Policies that prevent disputes
- Photography, titles, tags and descriptions
- Pricing that actually pays you
- Getting your first sale and first reviews
Scale from $500 to $5,000 a month
The mechanics underneath consistent revenue.
- All eight of Etsy’s ranking factors
- Keyword research with Etsy’s own free tools
- Real profit margin, not revenue
- Repeat customers and reviews
- Email and a Pinterest strategy that works
Run Etsy Ads profitably
Stop funding clicks that never convert.
- On-site vs Offsite Ads, and the permanent 12% trap
- Which listings to advertise first
- Reading ROAS by listing, not overall
- Seasonal budget scaling
- The ads-to-organic flywheel
Stay on the right side of Etsy
The part no other Etsy course includes.
- The fur ban, and who is actually exempt
- Original design rules for laser, CNC and Cricut
- Production partners and what "handmade" means
- Customs, duties and IP takedowns
- Eight appendices of checklists and fee tables
Written to be used, not skimmed
Real numbers, real sources, and checklists you can print.
Send me the playbook
94 pages, no cost, no credit card. Just tell us where to send it.
The book tells you what to fix.
MyShop tells you which listing.
Module 6 asks you to check every listing’s shipping price, title and attributes. That is an evening’s work by hand. MyShop connects to your shop and does it for you.
- Spryte reviews your listings against Etsy’s current rules, including the title guidance in this book
- Real profit per order with fees, materials and labour taken out
- Change tracker shows whether the edit you made actually moved revenue
- Weekly to-do turns all of it into three things to do this week
Before you sign up
Is it really free?
Yes. The whole 94-page book, no payment and no credit card. We ask for your email so we can send the file and occasionally tell you when Etsy changes something that affects your shop.
I already have the three separate courses. Is this different?
Substantially. This edition merges them into one book, corrects 17 claims that are no longer true, adds a compliance module none of the courses had, and lists every source so you can check it yourself.
Do I need to use MyShop to get value from it?
No. The book stands on its own and never assumes you are a customer. There is one section near the back about what MyShop does, and that is it.
How often will you email me?
Once or twice a month at most, and only when there is something worth knowing — a policy change, a deadline, a new guide. There is an unsubscribe link in every email.