I did $1M+ in Etsy sales. This is the playbook I used.
I still run my own shop. Everything in here is what actually moved the needle in it: getting found, turning the traffic you already have into orders, and ads that pay for themselves.
The Etsy Seller Playbook is 93 pages of it, written down. No theory, and nothing reposted from another blog.
Find out why your sales are flat
Three things I see in almost every shop that has stopped growing. If one of these is yours, you already know which one.
You get views but hardly any sales
If people are finding you and not buying, it is almost never the algorithm. It is the first photo, the first line of the description, and your price sitting next to three cheaper competitors on the same screen.
Inside: The eight things Etsy actually ranks on, and how to fix a listing that gets seen and ignored.
You tried Etsy Ads and just lost money
Most sellers spread a small budget thinly across everything and judge the result on one overall number. That single number hides the two listings quietly paying for all the others, so the whole thing looks like a failure.
Inside: Which listings to fund first, how to read return listing by listing, and when to stop.
Sales are growing but nothing is left at the end
Revenue is not profit. Most Etsy sellers have never worked out what one order actually leaves them once fees, materials, shipping and their own hours come out of it, which is how a busy month can pay less than a quiet one.
Inside: Pricing that pays you, and the repeat buyers who make the next sale cheaper than the first.
Send me the playbook
93 pages, no cost, no credit card. Just tell us where to send it.
Before you sign up
Is it really free?
Yes. The whole 93-page book, no payment and no credit card. We ask for your email so we can send the file and occasionally tell you when Etsy changes something that affects your shop.
I already have the three separate courses. Is this different?
Substantially. This edition merges them into one book, corrects 17 claims that are no longer true, and lists every source so you can check it yourself.
Do I need to use MyShop to get value from it?
No. The book stands on its own and never assumes you are a customer. There is one section near the back about what MyShop does, and that is it.
How often will you email me?
Once or twice a month at most, and only when there is something worth knowing - what is working on Etsy right now, a new guide. There is an unsubscribe link in every email.