Amazon and eBay let creators show products. I think Etsy will too.
By The mySHOP Team · 2026-10-04 · 6 min read
I predict Etsy will add an influencer program, where creators show products and feature shops, either on Etsy pages or on a page of their own. Two big marketplaces already do something like it. Amazon gives creators a storefront, and eBay has eBay Live. To be clear before we go further: the Etsy part is my prediction. Etsy has not announced this, and there is nothing to join.
Key takeaway: On Amazon, creators curate a storefront of products they recommend. On eBay, influencers, brands, and sellers host livestream shopping events called eBay Live. I expect Etsy to add its own version soon. The useful thing you can do today takes 10 minutes: write down what you would want a creator to show, and what you would not.
Amazon: a storefront the creator curates
Amazon's help page sums up its program in one sentence: "The Amazon Influencer Program allows you to get your own presence on Amazon, which you can customize and curate with products you recommend in your videos on YouTube or pictures on Instagram." That presence is a storefront, and it belongs to the creator, not to you. You don't edit it from your shop login, and you never hand over a password. You can read the full description on Amazon's influencer program help page.
Whatever the creator makes ends up on that page. Approved videos show on the storefront alongside livestreams, photos, and idea lists, according to Amazon's help on videos and the storefront. Creators upload those videos through Creator Hub, a signed-in tool, so the public address at amazon.com/creatorhub is only a sign-in page. If you try creator.amazon.com, it says the site has been discontinued.
Amazon says creators earn when a shopper watches and then makes a qualified purchase. The help pages linked here don't state a rate, so I'm not going to guess one.
eBay: eBay Live, where a host shows products in a live event
eBay took a different route. Its version is called eBay Live, and the public page is ebay.com/ebaylive. The UK FAQ describes it like this: "eBay Live is a highly interactive livestream shopping experience." Influencers, brands, and sellers host the events, and buyers drop in to watch and shop. The Canada FAQ describes the same thing, with the same three kinds of hosts.
It isn't open everywhere yet. On October 3, 2026, the UK FAQ said eBay Live was only for users registered in the UK, and the Canada FAQ said it was for users on eBay.ca, but not for residents of Quebec. Both said selling on eBay Live was in beta with select sellers, and the UK page pointed interested sellers to a form. Those details can change, so check the pages before you lean on them.
So eBay Live isn't a copy of Amazon's storefront. There's no page the creator customizes and fills. A host shows products during a live event, and that's the whole format. I still put the two in the same family, because in both cases someone shows products to shoppers right on the marketplace.
One thing not to mix up: eBay's ordinary listing video is a separate rule, not an influencer service. Its images, videos and text policy says, "You should take your own images and videos and write your own descriptions." That's about your own listings, nothing more.
Watch out: A prediction can get passed around a seller group until it sounds like news. If someone tells you Etsy is taking influencer applications, ask them for the Etsy page. Amazon's rules and eBay's rules don't carry over to Etsy either.
Why I think it fits Etsy
This is my view, not a study and not Etsy's plan. When I look at Amazon's storefronts and at eBay Live, I see the same idea in two shapes. Someone the shopper trusts shows the product, and the shopper buys without ever leaving the marketplace.
Now think about how an Etsy shop usually gets introduced. A friend sends you a photo of a mug. Someone you follow holds up a necklace and tells you to go find the shop. Then you're on your own, trying to remember the name, typing it three different ways, and hoping the right shop shows up. If a creator could feature that shop on Etsy itself, the shopper would land on the work instead of starting over. That's the fit I see. I don't know whether Etsy would choose a storefront like Amazon's, live events like eBay's, or something else entirely.
And when I call it a great fit, I mean the way a shop gets introduced. I'm not claiming a sales lift, a traffic lift, or a conversion rate.
What I mean by soon
I expect creators to show products and feature shops, on Etsy pages or on a page of their own, much like Amazon's storefronts and eBay Live. Soon means I think the wait is short. I haven't named a day. That's also why it isn't a reason to pause a listing, plan a launch around it, or tell a creator that something starts next month.
"Amazon has storefronts. eBay has eBay Live. I predict Etsy will add its own version soon, and you can be ready with one short list."
Spend 10 minutes on one list
You aren't behind anyone. What you can do is decide now which products you'd want a creator to feature and which you wouldn't, so you're ready if a program shows up. The list works whether it ends up looking like a storefront or a live event.
- Open a blank note on your phone or grab a piece of paper. Use it for this one decision only.
- Write down the products you'd want a creator to feature. Pick pieces that look like your shop at a glance, ship without a long custom back and forth, and still make sense to a buyer who has never heard of you.
- Write down the products you'd keep off the list. That might be a listing you're about to retire, a made-to-order piece that needs the usual questions before someone buys, or anything you'd rather sell only to people who already know your work.
- Next to each yes, add one true sentence a creator could say about it. Next to each no, jot down why it stays off. When the 10 minutes are up, stop, even if the list is short.
- Save the note somewhere you'll find it again. If a program appears, check the list against the real rules. Until then, it's a decision you've made, not an application.
That's the whole job. Don't pitch creators on a program that doesn't exist, and don't change your prices because of a prediction.
Frequently asked questions
Does Etsy have an influencer program?
No. Etsy has not announced this, and there is nothing to join. The Etsy part of this post is my prediction.
What does Amazon give a creator today?
Their own storefront on Amazon, which they customize and fill with products they recommend. The help pages linked above don't state an earning rate.
What is eBay Live?
eBay's UK FAQ calls it "a highly interactive livestream shopping experience." Influencers, brands, and sellers host the events, and buyers join them. As of October 3, 2026, the UK and Canada FAQ pages set regional limits and said selling was in beta with select sellers.